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Youtube – Tips For Using It As A Marketing Tool?
More and more companies are betting on audiovisual content as part of their digital strategies.
So much so that some surveys show that, by 2021, videos will account for more than 69% of
And with over a billion users – nearly a third of Internet users – YouTube is responsible for billions
of views daily. This makes it a valuable tool to strengthen your brand, increase sales and, of
course, talk more closely with your consumers.
And if you haven’t thought of Youtube as a strategy to leverage your business, it’s good to start
considering this option. After all, eight out of ten internet users access the web, and 52% of
people took some action after watching an online video. And more and more people take
advantages of Youtube including me. I make movie trailers for my clients and I have a Youtube
channel for tutorials of these kind of videos.
How can Youtube work as a marketing tool for your business? We have grabbed some tips for
you to start immersing yourself in the world of online videos.
Why invest in Youtube?
For starters, by the number of users. As we mentioned at the beginning of the article, Youtube
has more than a billion users. That means a very large audience.
The chances of your consumers being part of this group are also great. And, as we’ve highlighted
several times, it’s part of digital marketing strategies to be where your audience is.
Besides, having a YouTube channel is free, and you also don’ need to pay to publish your videos,
making it also a cheaper option than TV advertisements, for example.
Another positive point is that advertising on YouTube is very simple. Just have a video to start
advertising, and you only pay when someone views your video.
How to begin
The key part of using Youtube as a strategy is the content. Thinking about quality content is what
makes all the difference, mainly due to the amount of new material that comes out every day.
Therefore, it is important to think about suitable content for the platform. No boring videos that
look like TV commercials. On Youtube, you will stand out by telling stories, entertaining, and
informing your consumer.
It is also worth remembering that a single video will not bring you the results you are looking for.
You have to think about an ongoing strategy or at least a series of videos.
Another tip is to always keep an eye on the time. The first few seconds are fundamental, as they
are the ones that will determine whether the person will continue watching or not. Very long
videos also make users give up on the way.
risk of having your video taken down.
Finally, pay close attention to the quality of the content produced. Use quality equipment and
invest in audio and sound to maintain your brand’s credibility.
Since the subject is Youtube, have you thought about earning money using the channel? In this
text, we explain how.
What kind of content to produce
The videos you produce will serve both as a gateway to consumers who don’t already know your
service and to engage those who do.
That’s why we’ve separated three types of content that you can bet on when creating a YouTube
channel for your company.
As I mentioned before, I am a movie trailer maker. But “trailer” here I’m talking about is not
specifically means movie trailer. It could be a short introduction video for anything you want to
tell your audience – a film, a Youtube channel, a company, a product or even a book.
An interesting strategy to promote your product or service is to educate your consumer.
When people don’t really understand a business or how it can be the solution they’re looking for.
People tend to give it up.
Therefore, positioning your company as a reference and show, through videos, all this knowledge
for free and relevant to your consumers is a great way to stand out.
Invite your employees and participate and explain more about what is done there.
It’s almost a rule of thumb: if you want to learn something quickly and for free, Youtube is the
right place. After all, many users prefer watching videos rather than reading long texts.
Take advantage of this and look for someone within your company who knows how to do
something interesting that is related to your business and teach your audience to do too.
One of the options offered by Youtube is an ad format for channels to get more views on their
videos. This is a cool and effective way to attract visitors, increase views and make your channel
To do this, create attractive videos that grab the user’s attention right away. This type of video
should be short, direct, and lead viewers to another video or page with more information.
Finally, it’s important to remember that your strategies must be integrated. Investing in video
production works, but it needs to be in tune with your company’s other digital channels.
Use blogs, social networks, email marketing, and even Google Adwords to help spread the
content produced and further boost your business.