How much do people hate advertising while browsing? The answer is a lot of ads are showing what ever we search. Consider that the average display ad click through rate hovers around 0.06 percent, and that 33 percent of internet users find them completely unbearable, and you get the gist.
How Ad Blockers Work
Ad blockers perform exactly what their name pointing: they prevent online or display ads from being displayed. They’re also quite simple to utilise. Simply download an application that blocks and/or removes digital adverts (such as plugins or browser extensions) and voila, no more ads. Some apps will replace the adverts with other material, while others will simply leave blank spaces or broken links in their place.
It’s easy to see why they’re popular. Users can increase website load speeds, boost battery life, and safeguard their privacy by utilising an ad blocker. When it comes to marketing, though, the appeal ends there.
Today, one in every three browsers uses an ad-blocker.
Have you ever wondered how ad blocker works and why even big tech companies who rely entirely on ads can’t get rid of them?
It’s because of the simplicity and ingenuity of their design.
They have two parts, decoupled from each other.
– A simple piece of code that runs in your browser that blocks web requests for a list of URLs
– List/lists of URLs to be blocked or allowed by the above piece of code to download content to any site when user visits
So when you visit a web page, Ad blocker checks the filter lists and block specific requests from websites in the list, usually the requests to serve an ad.
A third-party community that is not affiliated with the developers of adblockers or ad companies maintains the Filter lists to support transparency.
Truly decentralized system.
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