SEO directly affects the visibility of your website in the SERPs. The more optimized your site is the more visible it will be.
These are a few points to follow while creating an international SEO strategy:
⏩ Consider all the factors that help you to reach your global scale. Understand the basics of SEO before starting so that you do not overlook anything.
⏩ Research to find out how a product or service is perceived in the international market. For this you may require different tools that will help you find out how the SERPs are different in the different markets. You may also require tools that provide metrics on search features such as Ahrefs or SEMRush. All this will help in knowing what you should compete for better optimization.
⏩ Do keyword research and find the right keywords to be used in the campaign. The right keywords will help to drive traffic to your website.
⏩ Choose your target countries and understand the markets you will be entering. Find out how your products will appear in the market. Find the competitors and the SERP features. Understand the performance of your website in all the markets you enter using Google Analytics, Google Search Console.
⏩ Understand how the General Data Protection Regulation (GDPR) can affect your business. This is important if you are targeting countries around Europe and the UK.
Also Read: Tips to Reduce Your Bounce Rate on SEO and Boost Your Conversions
⏩ Different countries have their own search engines which are also popular locally and therefore you should look for strategies for them too. If your target countries have blocked Google then this strategy will help you out. Using a local hosting in the country from where you want to drive traffic can help to improve your site performance and visibility. You could also try CDN for better website performance.
⏩ The domain structure used should signify the country or the language you are using. You can use the top-level domain (ccTLD) depending on the target country. This will help in showing that the website is aimed at them. It will help to improve the visibility in that location and search engines will see it as targeting a particular country.
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