1. Review the Targeted Keywords on the prime pages.
I always review the targeted keywords while reviewing a website and creating an audit report.
Keywords are like goals. If you are chasing the wrong goals then you won’t get the desired result.
You can even ask for an Organic landing page report to see the page level performance and use this data in the Audit. Specifically, you want to make sure that your focused keyword appears at least once in your page’s title tag.
Here we have given below keywords will show how we can add it on intent based
2. Review the On-Page Tags.
Here are 5 On-page tags to review while creating an SEO On Page Audit:
- Meta Title – Should include targeted keyword.
- Meta Description – Should include Keyword and a hook point to improve CTR (Click through rate).
- H1 (Page Title) – Should include keyword and should be repeated more than once in anywhere.
- Content – Make sure you have enough content to rank the page.
- Internal Links and URL Structure – Make sure the pages are reachable in minimum clicks.
- Page Speed – Should improve the page speed
There are few other points which you can include in the audit based on your SEO experience.
3. Give a suggestion, but not the exact recommendation (during Pitch).
If you’re just starting to focus on SEO to improve website in ranking, you’re a little bit behind, but it’s definitely not too late to implement the strategies. Monitoring the website traffic and search ranking will help validate your SEO strategy how does it performing well on google and .
Soon enough, you’ll be making your way toward the top search results on Google.
Expert Advice: Always talk to the client and understand the end goal. Once you understand the end goal, share your strategy to achieve it.
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