TikTok will be part of your marketing strategy in 2020. In marketing, it’s very easy to rely on the big 5. Facebook, Instagram, Twitter, LinkedIn and YouTube. But audiences are fracturing, turning to the new social platforms on the block. Channels like TikTok are gaining big audiences. And those channels are more than ready to take on marketing revenue that used to be spent elsewhere.
- TikTok is the second most downloaded mobile application.
- TikTok was Google Play’s most downloaded app for five quarters in a row
- The largest age range of TikTok users is between 16-24 year olds.
- App-engagement rates for TikTok are SUPER low..
- TikTok’ing is SUPER addictive!
- More TikTok users are male than female.
- TikTok is available in 75 languages across 150 markets.
- Most people “passive browse” on TikTok.
- The TikTok mobile app has been downloaded 1.5 billion times in total.
- In just 5 years, daily social media usage has increased from 1 hour and 37 minutes to 2 hours and 16 minutes.
- In-app purchases increased by 275% in just one year.
- TikTok influencers are getting just as many views on relatively new TikTok accounts as they are from well-established YouTube channels.
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