Facebook Ads vs TikTok Ads

TikTok Ads

Before creating the first campaign, you need to be a tik tok user or know about the tiktok how it works. Easiest way to build Brand on TikTok platforms is cost effective. You can easily drive the user to the right destination by using ads with short video clips. TikTok Ads provides all sizes of advertisements an opportunity to connect with their targeted people and drive brand awareness and traffic to the website or a landing page to promote your products or services on this platform.

TikTok Advertising Targeting Options be like

Top most downloadable app is TikTok

TikTok Ads Structure

• Campaigns
• Ad Groups
• Ads

Campaign

The first step to running ads on TikTok Ads is to create a “Campaign”. It means that you need to determine your campaign goal set, which are the last results you want your ads to achieve on it.

Here are the steps for setting up your campaign:

• Select the campaign objective
• Set the budget
• Create an ad group

You can choose from several objectives like getting more people to install your app (App Install) or drive more people to your website (Traffic). Let’s take the next step.

Ad Group

Users or Clients can set specific ad placements, target audiences, campaign budgets,  ad scheduling, goals, and bids for each ad group at the ad group level. 

Here are the basic steps for setting up your ad group:

• Choose placements
• Fill in ad details
• Set your target audience
• Set up a campaign budget and schedule a time that you need
• Set goals and bidding method
• Start creating ads

Ad

Ads are the content that you ultimately present to the target audience and what they will see on their mobile apps. 

Here are the steps for setting up your ad group:

• Upload your images or videos
• Adding text, App, Url and call-to-action buttons if needed.

The ads can be in the form of images or videos with 6 sec clips. You are able to upload all your creative and text at the ad level campaign. TikTok Ads also recommend some video creation tools that make it easy for you to create engaging ads without any knowledge required.

This is the last part of the TikTok Ads Structure to create. Now you may get an idea of how setting up a campaign looks like, you are ready to start creating your ads.

Here are the points that advertisers can focus on

• Creating the account for business
• tting the Budget
• Video
• Demographics
• Device Specific
• language
• Interest
• location
• Gender
• Massive Reach
• Engagement
• How to design Creatives for TikTok Ads?

There are two options that you can choose from to the creatives. The first option is you can upload your video creatives in vertical format, and the other option allows you to use ads template editor so you can design your own ad video quickly and effectively.

• Right Targeted Audience
• Blocking
• Adding Business Information
• Advertising Objective

1. Traffic
2. Conversions
3. App Install

• With these in-feed video ads, there are three action like:

1. CPC (cost per click)
2. CPM (Cost Per Thousand Impression)
3. CPV (Cost per view (6 seconds).

How do we know your ad has been placed?

    When the campaign is in live, you will get a screenshot of the ad within 24 hours

Hashtag Challenge on Tiktok Platform

Ad campaigns encourage user-generated content (UGC) by asking users to participate in a challenge, which are more popular on TikTok video and most of them accept the challenge, then post their video.

Using custom audiences for retargeting website visitors

You can use the custom audiences in your campaign strategy to retarget website visitors who take a particular action on your website or those users who have interacted with your ads earlier. TikTok retargeting ads will allow you to bring those visitors again to your website who have left from your site recently before completing specific action that you want them to show your ads to impress them. So do not miss the custom audience on TikTok Ads campaigns to reach your business goals.

Conclusion

I hope now you must have got the insights of TikTok Ads and how you can use it for running successful campaigns for your business. Without any technical need for running an ad Tiktok ads campaign.

Let me know in the comments down below, How easy this TikTok Ads Beginners guide was? If any points missed out kindly comment here.

Facebook Ads

Title: How To run Facebook Ad Campaigns & Manager step by step guide – Kingtechiz

Description: Looking to start creating your first ad campaign on Facebook? Let’s start from the very beginning and Setting Up Facebook Ad Campaigns without any technical skills needed.

The Ads manager is where you go to create and manage your campaigns, of course! In full, you can use the ads manager to:

If you’ve never used the facebook business or ads manager before, it can be quite a lot to take in at first time set. Billions of people are more active and see ads on their platform each and every month based on the targeting audience. People spend almost an hour on it each day.

Here are the main things to follow on ads manager.

• Account Overview
• Page Setup
• Campaigns
• AdSets
• Ads

• Top Reasons To Advertise on Facebook
• How to Setup Your First Facebook Ad Campaign
• Business Strategy to target
• Choose you Budget
• Brand name creation
• Unique identity
• Creativity about the work flow or branding
• Create a fan page
• Create your first campaign
• Create your ad set
• Create your ad group
• Create 2 more ads for A/B testing
• Wait for 24 hours
• Decide where you want to run the ad
• Kill the ads that don’t work
• Bidding Management
• Increase your budget to reach more audience
• Expand your reach with custom audiences; lookalike audiences
• Target many different audiences
• Optimize your ad campaigns
• Keep track of your campaigns’ performance
• A/B test your Facebook ad campaigns.
• Age wise targeting
• Geographics location targeting
• Device wise focusing
• Ads monitoring and performance maintaining

Account Overview:

Choose your Objectives:

The three main types of objectives are:

Awareness: Creating interest in your content or product or service.

Consideration: Targeting the audience interest based in searching for more details about your business

Conversion: Get the audience to buy your product or service

Awareness:

• Brand Awareness
• Reach

Considerations:

• Traffic
• Engagement
• App Installs
• Video views
• Lead generation
• Messages

Conversion:

• Conversions
• Catalogue sales
• Store visits

Select your audience:

Create a new audience in which you need to target. 

Ad Set

Facebook ad sets will be able to see the ad sets associated with your selected campaign. Through ad sets, you can define your target audience, budget, scheduling, bidding and placement for your ads.

• Audience
• Placements
• Schedule and Budget

Once you fix your objective, it’s time to choose your audience. This is the step in Facebook’s two billion users and picking the most ones that are more relevant to your content. It allows you to find a new audience based on demographics, locations, interests, and behaviors etc.

Ad

The ads section is where you will actually create each ad you will run. This is where you choose the images or video you wish to use, your headline text, description, landing page, CTA and more.

Format

• Photo
• Video
• Carousel
• Slideshow
• Collection
• Canvas
• Lead ads
• Dynamic ads
• Link ads

Media

Additional Creative

Overview

With more than a billion people monthly active users available and spending more than an hour being targeted in highly specific ways, it’s no surprise that more brands are specifically reached and achieve their goals. Facebook advertising management increased the importance of Facebook ads, as it can help you recover your lost reach and engagement of your brand.

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