There are many varieties of digital marketing acronyms and abbreviations may help you to know about digital marketing. Before starting digital marketing you should know the abbreviations of digital marketing that helps to understand the major components of generating traffic or leads etc. According to that, you can expand your knowledge by reading our list, and maybe sharing some knowledge to your colleagues or as a trainer is more helpful.
SEO – Search Engine Optimization
SEO is the method used to enhance a website’s position in Google search results (or SERPs). This aims is to boost up a site’s ranks to eventually appear on page seo one who selected keywords that can be optimized. This visibility brings businesses more organic traffic and increases brand name on search
SEM – Search Engine Marketing
This is a form of internet marketing that promotes websites by increasing their visibility in search engine results pages (SERPs) through paid advertising. Often referred to as PPC advertising or paid search advertising, these are paid listings that utilize the major search marketing platforms: Google AdWords, Bing Ads, and Yahoo Search Ads.
SMM – Social Media Marketing
B2B – Business to Business
Business to Business refers to business where the one business is selling their product or services in between the other business companies. For example, Salesforce and HubSpot are primarily B2B companies.
B2C – Business to Customer
Business to Customer refers to the customer that the business person can sell directly to consumers. For example, Amazon and Redbus are primarily B2C companies.
ROI – Return On Investment
PPC – Pay Per Click
PPC stands for pay-per-click, Search engine advertising is one of the most important forms of PPC to generate leads. It allows advertisers to bid for ad placement in a search engine’s advertiser links when someone searches on a keyword that is related to their business offering.
CTA – Call to Action
CTR – Click Through Rate
CPC – Cost Per Click
CPM – Cost Per Mile (or) Cost Per Thousand Impressions
Cost per thousand, also called cost per mille. You will be charged for every 1,000 times your ad loads to a page. Reminding that a CPM is not a unique view. If one person clicks on 10 pages and the ad loads 10 times, that is 10 impressions, not one. Choose your budget and your wish to reach before committing to a CPM.
Formula: total cost =((total impressions x CPM)/1,000.)
CPL – Cost Per Lead
CPA – Cost Per Acquisition
CPV – Cost Per View
PR – Page Rank
QS – Quality Score
CX: Customer Experience
CMS – Content Management System
CRM – Customer Relationship Management
CR – Conversion Rate
CRO – Conversion rate optimisation
POS – Point of Sale
GA – Google Analytics
GTM – Google Tag Manager
KPI – Key Performance Indicator
In digital marketing, we look at KPIs to track the success of different advertising campaigns. By measuring your website performance in comparison of industry standard metrics, you boost your chances of success.
A KPI is the effectiveness of a business strategy to achieve their primary business goals to succeed.
SERPs : Search Engine Result Pages
LSI: Latent Semantic Indexing
SSL – Security Sockets Layer
UI – User Interface
User Interface refers to anything that an online user interacts with. For example, the design of a website, the features of an online application or the navigation across the platform. A good UI will undoubtedly improve the user’s UX (see below).
UX – User Experience
User experience encompasses the overall experience a customer has with a business, from their discovery and awareness of the brand all the way through their interaction, purchase, use of a service or product, and even the advocacy of the brand. To deliver a great customer experience, you need to put yourself in the shoes of the customer. Think about what would appeal to them in terms of your product or service.
USP – Unique Selling Proposition
CLV – Customer Lifetime Value
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