Social media management is crucial for creators, personal brands, and businesses alike, but it can be overwhelming to stay on top of all tasks. Luckily, there’s an array of social media management tools available to streamline workflows and enhance efficiency. This guide breaks down some of the best tools into two categories: those suitable for creators and small-to-medium businesses, and those ideal for enterprise-level businesses.
List of Top 25 Best Social Media Management Tools for Small Businesses Comparison
- Buffer
- Hootsuite
- Sprout Social
- Agorapulse
- Sendible
- eClincher
- Social Pilot
- CoSchedule
- MavSocial
- Crowdfire
- SocialBee
- Post Planner
- Tailwind
- Later
- MeetEdgar
- Zoho Social
- Sprinklr
- Oktopost
- Brandwatch
- HubSpot
- Khoros
- Reputation
- Loomly
- Lately
- Keyhole
Ultimate Guide to the 25 Best Social Media Management Tools for Businesses & Comparison
1. Buffer:
- Price: Free plan available, with paid plans starting at $6 per month per channel.
- Buffer offers a user-friendly platform for managing all aspects of social media from one dashboard. It supports scheduling posts across various platforms and provides features like a social media calendar, hashtag manager, and AI assistant to streamline content creation and publishing.
- Unique Value: Buffer’s intuitive interface and robust scheduling capabilities make it a top choice for creators and small businesses seeking efficient social media management.
2. Hootsuite:
- Price: Plans start at $99 per month, with a 30-day free trial.
- Hootsuite is an all-in-one platform allowing content curation, scheduling, social media monitoring, and running ads across multiple networks. Its key features include monitoring social media presence across various accounts and bulk scheduling posts.
- Unique Value: Hootsuite’s extensive social media network connections and bulk scheduling feature make it a comprehensive solution for managing social media campaigns efficiently.
3. Sprout Social:
- Price: Plans start at $259 per user per month, with a 30-day trial.
- Sprout Social combines scheduling, monitoring, and analytics tools in one platform, with additional CRM features. It’s lauded for its visually appealing reports and comprehensive analytics.
- Unique Value: Sprout Social’s emphasis on detailed reporting and CRM integration sets it apart for businesses seeking in-depth insights and customer relationship management.
4. Agorapulse:
- Price: Plans start at $49 per user per month.
- Agorapulse offers all-in-one social media management with features like competitor analysis and social listening. It’s known for its comprehensive scheduling, responding, and reporting capabilities.
- Unique Value: Agorapulse’s emphasis on competitor analysis and social listening provides valuable insights for businesses aiming to stay ahead in their industry.
5. Sendible:
- Price: Plans start at $29 per month, with a 14-day free trial.
- Sendible caters to agencies with multiple clients, offering customizable dashboards and integrations with graphic design tools like Canva. Its automation features help save time on repetitive tasks.
- Unique Value: Sendible’s integration with Canva and focus on agency needs make it a standout choice for businesses managing multiple clients’ social media accounts.
6. eClincher:
- Price: Plans start at $65 per month, with a 14-day free trial.
- eClincher offers features like auto-posting, social inbox management, and influencer search. Its media library and RSS feed integration streamline content curation and scheduling.
- Unique Value: eClincher’s smart queues and influencer search feature set it apart as a tool for efficient content scheduling and engagement.
7. Social Pilot:
- Price: Plans start at $25 per month, with a 14-day free trial.
- Social Pilot offers a simple dashboard with scheduling and analytics features suitable for agencies. Its content curation and white-label reports make it a popular choice for managing client accounts.
- Unique Value: Social Pilot’s curated content suggestions and white-label reports make it ideal for agencies looking to streamline content creation and reporting processes.
8. CoSchedule:
- Price: Free plan available, with paid plans starting at $19 per user per month.
- CoSchedule’s marketing calendar integrates social media, content, and project management in one platform. Its collaboration features and ReQueue function make it a favorite among content marketers.
- Unique Value: CoSchedule’s focus on project organization and team collaboration, along with its ReQueue feature, make it ideal for content marketers seeking a comprehensive solution.
9. MavSocial:
- Price: Plans start at $78 per month, with a 14-day free trial.
- MavSocial emphasizes visual content management, with features like a digital library and stock photo search. It integrates with platforms like Tumblr and offers content promotion capabilities.
- Unique Value: MavSocial’s focus on visual content and integration with Tumblr make it a standout choice for businesses prioritizing visual storytelling on social media.
10. Crowdfire:
- Price: Free plan available, with paid plans starting at $9.99 per month.
- Crowdfire offers scheduling, social media management, and content curation features. It stands out for its integration with blogs, YouTube channels, and online shops.
- Unique Value: Crowdfire’s integration with various content platforms and automatic social media post creation make it a convenient choice for businesses managing diverse content channels.
11. SocialBee:
- Price: Plans start at $24 per month, with a 14-day free trial.
- SocialBee focuses on content recycling and categorization, allowing users to maintain a consistent posting schedule with varied content types. Its post variation feature and support quality are highly regarded.
- Unique Value: SocialBee’s emphasis on content recycling and post variations, along with its quality support, make it a valuable tool for maintaining an engaging social media presence.
12. Post Planner:
- Price: Free plan available, with paid plans starting at $9 per month.
- Post Planner helps users find and schedule engaging content, with features like content curation and content-type-based scheduling. Its content discovery tool and customizable scheduling make it a favorite among social media marketers.
- Unique Value: Post Planner’s content discovery tool and content-type-based scheduling simplify the process of finding and scheduling engaging content for social media.
13. Tailwind:
- Price: Plans start at $14.99 per month.
- Tailwind specializes in Pinterest and Instagram management, offering features like content scheduling and performance analytics. Its Pinterest content promotion and Instagram UGC management capabilities make it a top choice for visual marketers.
- Unique Value: Tailwind’s focus on Pinterest and Instagram, along with its content promotion and UGC management features, make it an essential tool for businesses prioritizing visual platforms.
14. Later:
- Price: Plans start at $16.67 per month, with a 14-day free trial.
- Later focuses primarily on Instagram scheduling and management, with additional support for Pinterest, Facebook, and Twitter. Its visual content calendar and free link tool for Instagram enhance scheduling and engagement.
- Unique Value: Later’s visual content calendar and free link tool for Instagram provide convenient scheduling and engagement solutions for businesses prioritizing visual platforms.
15. MeetEdgar:
- Price: Plans start at $24.91 per month, with a 7-day free trial.
- MeetEdgar specializes in evergreen content recycling, allowing users to automatically reshare valuable content across social media platforms. Its focus on content repurposing and automation streamlines social media marketing efforts.
- Unique Value: MeetEdgar’s emphasis on evergreen content recycling and automation makes it a valuable tool for businesses looking to maintain an active social media presence with minimal effort.
16. Zoho Social:
- Price: Plans start at $10 per month, with a 15-day free trial.
- Zoho Social offers comprehensive social media management features, including analytics, scheduling, monitoring, and team collaboration. Its integration with the Zoho ecosystem enables seamless cross-functional marketing campaign management.
- Unique Value: Zoho Social’s integration with the Zoho ecosystem and robust collaboration tools make it a versatile solution for businesses seeking efficient social media management across multiple channels.
Social Media Management Tools for Enterprise-Level Companies:
For larger enterprise teams with complex social media needs, several specialized tools cater to their requirements:
17. Sprinklr:
- Price: Self-service plans start at $249 per month, with custom pricing available.
- Sprinklr offers a suite of products to help enterprises manage their social media presence at scale. Its social engagement tool enables effective customer interaction across various channels.
- Unique Value: Sprinklr’s comprehensive suite of products and scalability make it a preferred choice for large enterprises seeking to manage extensive social media operations efficiently.
18. Oktopost:
- Pricing: Custom pricing available upon request.
- Oktopost is designed for B2B marketers aiming to generate leads through social media. Its suite of tools encompasses social media management, promotion, and employee advocacy.
- Unique Value: Oktopost’s focus on B2B lead generation and quantifying social media ROI makes it an essential tool for enterprises prioritizing business-oriented social media strategies.
19. Brandwatch:
- Pricing: Custom pricing available upon request.
- Formerly Falcon.io, Brandwatch’s social media management tool combines scheduling, engagement, analytics, and customer experience management. Its DIY landing page builder and comprehensive analytics suite cater to diverse enterprise needs.
- Unique Value: Brandwatch’s all-encompassing platform and emphasis on customer experience management make it a valuable asset for enterprises aiming to enhance brand perception and engagement.
20. HubSpot:
- Price: Plans range from $20 per month for basic to $3,600 per month for enterprise.
- HubSpot’s social media management tools are part of its all-in-one marketing platform, integrating social media with email, SEO, and CRM. Its comprehensive analytics enable businesses to track and measure social ROI effectively.
- Unique Value: HubSpot’s integration with various marketing channels and extensive analytics capabilities make it a preferred choice for enterprises seeking comprehensive marketing solutions.
21. Khoros:
- Pricing: Custom pricing available upon request.
- Khoros offers social media software for large enterprises, enabling comprehensive social media management and community building. Its suite of tools facilitates effective customer engagement and brand advocacy.
- Unique Value: Khoros’s emphasis on community building and customer engagement sets it apart as a preferred solution for enterprises aiming to foster meaningful interactions with their audience.
22. Reputation:
- Pricing: Custom pricing available upon request.
- Formerly NUVI, Reputation provides real-time data visualization and social media insights to guide strategic decision-making. Its suite of tools includes publishing and engagement features, enabling efficient social media management.
- Unique Value: Reputation’s real-time data visualization and insights make it a valuable tool for enterprises seeking to refine their social media strategy and enhance brand reputation.
23. Loomly:
Loomly stands out as a premier social media management tool, enabling seamless brand development in collaboration with your team. This comprehensive brand success platform empowers marketing teams with robust features for collaboration, publishing, and analytics, fostering brand growth online. With Loomly, effortlessly manage a diverse array of social media platforms including Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube, Google My Business, TikTok, Snapchat, and more.
Key features of Loomly include:
- Intuitive post suggestions
- Centralized library for storing images, videos, posts, and notes
- Ad preview and optimization tips
- Streamlined team collaboration functionalities
- Ability to respond to comments and reactions directly from the platform
- Comprehensive social media analytics for informed decision-making
Loomly’s standard plan, priced at $79/month, allows management of up to 20 social media accounts and collaboration with 6 team members. For expanded profile management capabilities, the premium plan offers social media account management for up to 35 accounts at $179/month.
24. Lately
Experience the power of AI-driven social media management with Lately, transforming your captions into captivating posts across various content formats. This cutting-edge software excels in syndicating content across multiple stakeholder accounts, revolutionizing brand communication and management for small and medium businesses across diverse industries. Notable features of Lately include:
- Calendar management
- Data export capabilities
- Keyword tracking for enhanced SEO
- Marketing automation functionalities
- Social media monitoring tools
- Seamless external integrations
- Convenient scheduling options
- Interactive dashboard for real-time insights
- Efficient contact management system
With Lately, say goodbye to hefty agency fees and lengthy content creation processes, as it slashes social media posting time by up to 90%. Renowned for its exceptional productivity enhancements, Lately accomplishes hours of work in mere minutes, empowering marketers with unparalleled efficiency. Priced at $200/month, Lately’s subscription encompasses all essential tools required for small and medium business marketers, delivering unparalleled value and results.
25. Keyhole
Keyhole stands out among its peers as a multifaceted influencer tracking and marketing software, setting it apart in the realm of social media management tools. Notably, it conducts thorough analytics to assist in the vetting and comparison of influencers, enabling users to identify those capable of driving genuine engagements effectively. Post-campaign, Keyhole continues to shine by evaluating each influencer’s performance and their contribution to campaign objectives.
Highlighted Features:
- Automated generation of shareable, presentation-ready social media reports in mere seconds
- Diverse reporting capabilities encompassing brand, campaign, hashtag, and influencer reporting
- Robust profile analytics facilitating the identification of influencers with a proven track record of eliciting authentic engagement
Keyhole’s comprehensive suite of features empowers businesses to make informed decisions, optimize influencer partnerships, and maximize campaign success.
In conclusion, the right social media management tool depends on your specific goals, needs, and budget. Whether you’re a creator, small business, or enterprise, there’s a diverse range of tools available to streamline your social media efforts and drive meaningful engagement.
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