How to Recover From Any Google Penalty
In layman terms, a Google penalty is a punishment delivered by Google to the websites that fail to follow the Webmasters Guidelines. This may result in your website ranking being dropped and your website not being shown in the search results.
There are two main types of Google penalties:
- Algorithmic Penalties: Often caused by algorithm updates or changes.
- Manual Penalties: Created by human auditors working for Google to ensure quality standards. These are usually given if you violate Google’s Terms of Service.
Penalties are given to stop the black-hat SEO practices. Penalties can be given by Google’s algorithms or manually by Google’s human auditors. Some of the penalties are due to the Google algorithm updates such as Panda and Penguin updates.
What Are Common Causes of Google Penalties?
These are a list of Google penalties and how to fix them:
- Keyword Stuffing
- Hidden Links
- Duplicate Content
- Irrelevant Keywords
- Bad Redirects
- Cloaking
- Spyware, Adware, and Viruses
- Data Issues
- Bad links
⏩ High value links to a website help to increase its rankings. If you get unnatural backlinks or buy and sell links then it is wrong as per Google. Google prohibits paying another website to link to your website. You should not participate in any Private Blogging Network (PNB) either. If any of the advertisements lead to links back to your site then you should use ‘nofollow’ or ‘sponsored’ attribute within the link to avoid any penalty risk.
You can get a penalty from Google for questionable links. If you have such a penalty then Google will give you a list of questionable links via Search Console. You will have to remove the paid link or disavow them.
⏩ If your content is not good then Google addresses thin content with Panda update. Thin content is defined as low quality content or shallow pages. Scrapped content is the content taken from another website and republished without adding any value.
How Earlier The Our Site Recover From a Google Penalty?
When you get hit by this type of penalty the best option would be to delete the affected pages. If the page cannot be deleted then you should add more valuable information to it. You should review the metrics like bouncer rate and time on site. You can use tools like SEMRush to find duplicate content.
⏩ Keyword stuffing or hidden text is considered one of the black-hat SEO techniques. When a site has pages with keywords that add no value to the website it is called keyword stuffing.
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